Chinese Car Brands Outsold Ford in Europe, Market Share Doubles in H1 2025

The Global Ascent: Chinese Car Brands Outshine Established European Rivals

Based on analysis by JATO Dynamics, H1 2025

The automotive landscape in Europe is undergoing a seismic shift, driven by the unprecedented growth of Chinese car brands. Data from global market intelligence expert JATO Dynamics confirms that Chinese automakers are not merely entering the market—they are rapidly dominating key segments and achieving historic milestones.

Key Takeaways from the Analysis:

1. Market Share Doubles: In the first half of 2025 (H1 2025), the market share of Chinese car brands in Europe nearly doubled, reaching an all-time high of 5.1%.

2. Outperforming Established Brands: This surge is so significant that in H1 2025, the combined volume of new Chinese car registrations outsold Ford in the European market. Furthermore, in June alone, Chinese brands collectively registered more vehicles than Mercedes.

3. The BYD Effect: Key players like BYD are spearheading this expansion. BYD saw a remarkable 311% year-on-year increase in registrations during H1 2025, with models like the Seal U rapidly becoming top-selling Plug-in Hybrid Electric Vehicles (PHEVs).

4. Beyond EVs: While electric vehicles are central to their strategy, the growth is comprehensive. Brands like Omoda and Jaecoo (under Chery) are also seeing substantial success across their hybrid and traditional Internal Combustion Engine (ICE) SUV lineups, demonstrating broad appeal to the European consumer.

This data underscores the shift in consumer perception, with Chinese manufacturers now being viewed as innovative, competitive, and highly effective rivals to traditional European and global automotive giants.

Source Note for Your Website:

This summary is based on the article "Chinese car brands continue their ascent, outselling Mercedes in June and Ford in H1" published by JATO Dynamics. You can find the full analysis on their official website.